Client Lifecycle Management (CLM)
Client lifecycle management refers to the end-to-end process of managing the entire relationship with a client, from initial prospecting and onboarding through ongoing transactional activity, periodic reviews, and eventual offboarding. An effective CLM solution will typically leverage new technology, data analytics, and automation to ensure a good user experience, regulatory compliance, and to streamline key processes.
In-depth guide on Client Lifecycle Management (CLM) software.
Client journey management
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CLM
Examples
A bank has recently fully integrated their advanced CLM system with different KYC vendors and has automated the entire onboarding process. This means that potential customers can use an online portal to provide the needed identification information. Then, the CLM system will compare the provided information with the integrated KYC databases to verify the person’s identity. The CLM workflow will then move on to different background checks and screenings and assign a risk profile based on the results.
After the person has been onboarded, the CLM software will review the account in regular interval or when certain conditions have been met. Lastly, customers will be offboarded through the same automated CLM system once they no longer want an account.
FAQ
What are the key stages of the client lifecycle?
Main stages include prospecting, onboarding, transacting, monitoring, periodic reviews, and eventually offboarding.
How can CLM improve efficiency and client experience?
CLM provides a 360-degree view of the client, automates processes, ensures smooth data flow, and enables proactive service.
What data is important to maintain through the client lifecycle?
Key data includes KYC information, transaction records, risk assessments, service agreements, and all client communications.
